![]() Everyone is looking for killer geo loc app for local And the problem is getting worse, because there’s more social ways than ever to get promotions out there, and competitors (like déjà vu) force you to keep up. The root cause of this problem is that their price promotions rely on PAPER (stale offers, printed emails, no tracking so they don't know) which is totally out of touch with how the modern consumer is online and on their phones. Slower revenues and wasted money is a big problem so they get into deeper water by doing expensive Daily Deals. falling response rates from their investment of time and money. What they do: a little bit here and there: punchcard here, a Fb post there, an email newsletter over here every six weeks. This is a $4BN opportunity awaits to be unlocked for the RIGHT company who has a DEAD SIMPLE WAY to help local businesses easily market to their customers. Because of this, the local shopkeeper is in acute pain of leaving money on the floor, not growing as fast as they could. That’s because they don’t have time, they didn’t go into business to be a marketer they went into business to be a chef or a masseuse, and their fans keep getting harder to reach as they spread their attention and contact preferences among Facebook, Texting, Twitter, and yes, even email. As the General Manager of QuickBooks Merchant Account and QuickBooks Online Edition I saw first hand how local restaurants and retailers spend $130 Billion a year to acquire new customers using expensive marketing, but spend much less to keep those same customers coming back.Like many passionate entrepreneurs, Tracy Grover and I quit our jobs in the teeth of the recession at the end of 2008 with the vision of harnessing power of mobile and social marketing to help local, small businesses not just survive but thrive and beat the big guys. My name is Paul Rosenfeld and I’m the Co-Founder and the CEO of Fanminder.
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